Our People

Alison joined Quadrangle as its first graduate trainee, becoming a Director in 1997 and Deputy Chairman in 2010.

Her roots are in consultancy, but her skills cover both qualitative and quantitative insight methodologies. She has a specific interest in brand strategy and development, customer experience and proposition design and testing.

Current clients include Jaguar Land Rover, John Lewis, Marks & Spencer, SSE and a major high street bank.

Beyond Quadrangle, Alison volunteers for Pride in London as its Co-Chair, leading the team that delivers the UK's biggest LGBTQ+ event and award-winning, insight-led campaigns like 2018’s ‘PrideMatters’.

Ben invests in the notion of coming together to achieve something better.

Ben has worked in or around the research industry for 30 years across both qual and quant disciplines. He has worked in marketing practices as a planner, brand strategist and PR executive.

He has a wealth of experience in proposition development, branding, and helping brands create customer lifetime value, for brands like O2, Virgin, Royal Mail (B2B), Experian, Lloyds and Tempur.

Dan is an experienced chartered accountant who has acted as an advisor to both SMEs and large businesses during his career.

As COO and partner he takes responsibility for all aspects of company finance, payroll, company tax and our relationship with HMRC. 

Christine is a co-founder and partner of Quadrangle.

Following training in marketing, advertising and PR, her early career was in public relations. Over the last 20 years, Christine’s consultancy experience has been applied to market strategy development, new product/service development, brand re-positioning and improvements to organisational performance and culture.

She currently oversees Quadrangle's Client Feedback Programme, which ensures we understand and learn from the experience our clients have of working with us.

Christine is also an experienced workshop facilitator at senior management and board level and a fellow of the Royal Society of Arts.

Alex has worked in the industry for over 20 years, and prior to joining Quadrangle headed up the financial services team at Ipsos MORI.

While primarily an FS specialist – he has worked for nearly all major UK FS brands in his career – he also has expertise in energy, Government, media and other sectors.

He has helped clients tackle a very broad range of challenges – from managing corporate reputation in media and Government through to developing propositions and optimising journeys.

Peter has been involved in research for more than 20 years and is an expert methodologist across a very wide range of qualitative and quantitative techniques.

Peter directed our work with Royal Mail which explored the appeal of direct mail and brand work. Other relevant work includes studies for UWE spanning its overall proposition and a student / prospects segmentation. His other clients include Lloyds Banking Group, RICS and Simplyhealth.

Jenny is Quadrangle’s foremost practitioner in the design and delivery of tracking research programmes, with a special interest in integrating research and behavioural data.

She leads our CEX programme for O2 involving analysis and reporting across O2’s tracking for consumer, SME and corporate divisions in the UK. She also currently oversees MacMillan’s brand and ad tracking programme.

Warren is a CEX and brand tracking specialist. He has a wealth of experience in telecoms garnered working with the likes of O2 for whom he has designed and implemented large scale research and data programs.

These involved very large samples and data integration to build management information dashboards alongside Strategic Insight debriefs.

Mike has worked in insight and consultancy since 2009 and is deeply experienced in brand and path to purchase research from working with a range of clients including airlines, banks and media outlets.

His master’s degree in marketing strategy and rounded view on consulting brings additional customer and commercial perspective to all projects.

Mike enjoys all aspects of working on a project, including research design and leading the analysis.

Sarah brings over 10 years’ experience in research and consultancy.

Her expertise includes comms and proposition testing, brand development and customer experience, across a range of sectors.

Sarah joined Quadrangle from ‘media land’ and hence is extremely well-versed in translating research findings into both tactical and strategic application.

With over 15 years experience spanning market intelligence, loyalty data insights consultancy and customer experience research, Mark embodies our “customer consultancy” approach by telling stories from a variety of sources.

As joint-lead of Quadrangle’s tracking business, Mark is passionate about ensuring our service remains current, evolving with client needs, and delivering to a high standard.

Unusually for a Creative, David’s career includes substantial stints client side with Tui and EE where he was responsible for developing and implementing enterprise-wise CX and employee engagement programmes.

David work closely with the research team on projects to convert crude research data into beautiful content.

An experienced qualitative practitioner, Martyna’s background is in social research and she is well versed in conducting research with a variety of audiences.

She worked on qualitative projects with clients such as Ofcom, Ofqual, the Wellcome Trust and the Post Office.

Martyna also leads Quadrangle’s work with Ofgem, including assessing customers’ experience with how their complaint to their energy supplier had been handled.

Hamza brings several years of analytics and statistical modelling experience to Quadrangle, supporting large scale tracking programs.

Scarlett joined Quadrangle from Research First in New Zealand, and is our qualitative lead.

Her career has spanned a range of commercial and social sectors, with a particular focus on strategic brand research.

Scarlett brings energy, intelligence and creativity to all that she does.