WELCOME TO THE NEW CUSTOMER REALITY
Hard data on customers’ propensity to spend and what they are looking for from brands
Learn moreresearch. for decision makers.
Because customers create the value in brands
We do three things
Conduct research that is genuinely
customer focused
Use and communicate insight to drive and inspire change
Put customers at the centre of strategy to improve performance
CLIENTS USE US TO HELP THEM
ATTRACT & DEVELOP CUSTOMERS
BUILD ENGAGING BRANDS
TAKE PRODUCTS & SERVICES TO MARKET
DESIGN & OPTIMISE CUSTOMER EXPERIENCES
TRACK & IMPROVE BRAND AND CUSTOMER METRICS
WHY CLIENTS COME TO US
SPECIALISMS
- Getting impact and value from research investment
- Creating intelligible and design-led deliverables
- Embedding research and insight into strategy
- Humanising research findings and data
- Reusing and upcycling existing research and knowledge
- Engaging, challenging and helping to manage senior stakeholders
MINDSET
- Having an opinion
- Keeping the outcome top of mind and having an open view about how best to get there
- Being collaborative, flexible and open in our approach
- Having an imaginative and resourceful perspective
- Being broadminded – we know when disciplines like semiotics, behavioural economics and neuroscience can add value
