The second wave of digital changes what customers know, think and do. We help clients stay close to, and nail what matters.
Tools for a digital world

camera-icon Silicon Valley, Northern California. On June 29, 2007 the first iPhone went on sale, kick starting the second wave of digital.
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The deep, underlying truths have not changed; nor has the real world become any less vital. Yet the second wave of digital is profoundly and irreversibly changing customer expectations, behaviour and loyalty.

What we’re experiencing is more than disruption. It’s a permanent shift in market power to the demand side. We are in new times, and new times call for new tools.

What we do.

We give clients the tools to succeed in a digital world. We use research and data insight to help clients stay close to, and nail what matters to customers. We cut through complexity to deliver clarity and enable action. We make a difference to our clients' business. We win awards for the commercial impact of our work.

Tools for a digital world

The real challenge from digital's second wave isn't about digital, it's about customers. The need isn't for more digital methods: these are well covered already. It's for a better set of insight tools that - bringing together research and data - help clients stay close to, and nail what matters to customers.

To succeed in a digital world, clients need a core set of five insight tools. We have a proven capability, expertise and track record in all five. It's what we do.

The second wave of digital

The second wave of digital

Digital's first wave began in 1977 and, over c.25 years, transformed the supply side. The second wave began in 2007 and is now transforming the demand side.

Research for decision makers

Research for decision makers

We describe our approach as Research for decision makers. Our view is that what we deliver has no value till it’s used, and that the sole measure of quality is impact.

An award winning business

An award winning business

Started in 1987, Quadrangle’s roots are in strategic consulting. Today, we are an award winning global research and data insight business.

Our people

Our people

Curious. Ambitious. Restless. Witty. Analytical. Rebellious. Entrepreneurial. Imaginative. Independent. Thoughtful. Fearless. Visionary. Commercial.

Our work

Our clients and our work

We ask our clients what they get from working with us. They tell us we bring something different - and enormously valuable - they don't get anywhere else.