Our core Customer know-how service involves helping brands create and apply customer knowledge and insight in six main areas:
Usually, the work we do involves original research to generate new customer knowledge and insight. Other times, our role is to bring together and synthesise what is known about customers from existing knowledge and insight. The ideal is to do both.
We have a full in-house research and data analytics capability, including data collection and processing, to support our Customer know-how work. We are able to generate high-quality outputs, including broadcast-quality films, on-site at Butlers Wharf.
We also offer a consulting service, to help brands make the most of their investment in customer insight, data and analysis and reporting tools.
New Masters is radical new system of metrics to help brands make sense of their customers’ digital engagement.
In addition, we have a separate business in the Group, RED, that provides access to specific audiences for brands, consultancies and agencies.
Our work with brands clusters into six main areas.
These areas are not mutually exclusive and often the work we do covers more than one area, as an integrated, phased programme.
Also, we tend to have relationships with clients over an extended period so that our knowledge of their brand, business and customers builds over time.
We help brands scope and track what matters to customers across multi-channel journeys and touch points.
We help brands create, engage and keep customers, online and offline, in a world where digital has enabled promiscuity.
We help brands use insight to innovate and develop propositions – brand, strategy, product, service, etc. – across the real and digital worlds.
We help brands segment a customer base or market, map current and future value, and work through how this can be unlocked.
We help brands combine small data and customer analytics to explain, predict and improve customer performance.
We help brands design, build and run new CX systems; and help bring new vigour and focus to make existing programmes more effective.
Our consulting services include:
We are quite flexible in how we work.
Our best clients tend to have longer-term partnerships with us – we’ve worked with the Volkswagen Group every day for 30 years, for example – though we also do a good deal of project-based or more tactical work.
If you haven’t worked with Quadrangle yet, why not try us on something small?
‘Any notion of value without a definition of quality is meaningless; quality can only be defined by reference to what is valued by the customer’
– W. Edwards Deming
Quadrangle will never be the cheapest provider. If we were, we couldn’t do what we do and our ability to have an impact on our clients’ business would be seriously constrained.
We have a straightforward three-point pricing policy: