Jo Farquhar,

Delivering a great piece of work is satisfying. But it’s finding out that those insights have created real impact that’s really exciting.

A lover of travel and the outdoors with a global perspective, and more quant than qual would be a few ways of describing me! I’m a Director at Quadrangle, and, with over 15 years experience in research working in the UK and Australia, I lead a number of Quadrangle’s strategic brand projects and segmentations, as well as a lot of our multi-country studies. I’m also responsible for Quadrangle’s travel sector work, and work with clients ranging from eBay and John Lewis, to Brother and the UK Hydrographic Office. When not in the office, I can usually be found up a mountain or on the water.