New Masters

A new system of mapping customers’ digital engagement, to help brands optimise advertising, marketing and sales.

Uniquely, New Masters enables brands to map, track and put a £-value on their customers’ digital engagement. It is an actionable tool that marketers and agencies can use to optimise their advertising, marketing and sales.

How New Masters works

New Masters measures customer attitudes and behaviours with regard to digital across four broad themes.  These data are then used to allocate customers to one of 16 cells, cf. Myers-Briggs.  This enables us to precisely map customers’ digital engagement for a brand or market.

New Masters can be appended to customer databases to give a measure of the £-value of engagement.  This helps optimise ROI by ensuring that a brand’s digital investment and activity fully aligns with customer realities.

If you would like to gain a competitive edge for your brand by using New Masters please request more information, using the link below.

How brands can use New Masters

Mapping customers’ digital engagement is particularly powerful in enabling brands to target advertising, marketing and sales activities more effectively.

New Masters can be used to help:

  • Develop Marketing Plans and fine-tune marketing activity to audiences
  • Achieve an optimum balance of digital and non-digital investment
  • Hone more fit-for-purpose digital, social media and content programmes

Overall, communicate with, sell to and serve customers more effectively.

If you would like to gain a competitive edge for your brand by using New Masters please request more information