The current Covid-19 crisis has brought enormous change to our ways of working and living.
Commercially and morally, it’s imperative to understand what customers are thinking, feeling and doing, to demonstrate empathy and understand how to meet their short-term needs with practical support and solutions.
This is no mere assertion; in the last week of March we polled a thousand people, seven in ten of whom said that they would reward the brands who made an effort to listen to them during the crisis.
Knowing how strongly customers feel, we decided to do something to help brands get a fast, affordable read on the mood of the nation at this time.
We are offering a select number of brands the opportunity to be a part of our Real Time Qualitative Tracker. We have begun to run three hour-long digital focus groups every Thursday with pre-family, family and post-family customers from across the UK. Each week we are recruiting a different sample, and subscribers will have the chance to help shape the discussion, as well as to observe it live.
Using our ‘open dialogue’ approach which delivers a deeper, more human connection with participants, our Real Time Qualitative Tracker will explore the latest developments and how Covid-19 is affecting customers’ attitudes to things like:
• Money management
• Health & wellbeing
• Trust in brands and institutions
• Future plans
Join us in understanding the new normal.