Customer portraits

Sian, 32.

A Government manager, living in a rented flat with her partner, Darren.

Sian is 32 and is a manager for Regional Government. She lives in a rented flat with her partner, Darren. They have a busy lifestyle. Sian is web savvy, buys food from Ocado and likes using their app. At weekends, they like to visit the local farmers’ market, They enjoy visiting the countryside and are big fans of camping holidays. With her partner, they are active supporters of several environmental and health charities through cash donations as well as sponsored fund raising.

“The best experience as a customer is when you pay for something, and it exceeds what you thought you were getting.”