Customer portraits

Luke, 29.

A self-employed singer songwriter living with his partner, Hannah.

Luke doesn’t like clothes shops and would much rather buy online. He likes to keep his world of brands and shops small so that he can ‘look people in the eye’. A self-confessed geek, Luke is a great app user and is conscious of buying more from eBay because the eBay app on his Apple watch is so easy to use.

“Even with the brands that I love, I feel sort of loyal too, I feel essentially, I don’t ever think that I’m fooled into thinking I’m part of a family or whatever the marketing spin is.”