Customer portraits

Linda, 70.

A retired ex-Police working with grown-up children, living alone in a city suburb.

Linda lives in the suburbs of the city, she is 70 years old and retired. She used to work for the police and was an enforcement officer in a local authority. She likes to shop locally with small businesses and really dislikes big stores. She lives alone and has grown up children. She is an active person, liking long walks. Linda likes shopping online with Argos, seeing it as ‘just like flicking through their catalogue’. Linda worked with computers in her working days, so is comfortable online.

“If I’ve gone in somewhere and had all the experience and expertise from the person in the store, I wouldn’t then go and price match it, and buy it from somewhere else.”