A small business owner, living in the South-West with his wife and daughters.
Dave is 54, lives rurally in the South West with his wife and his 8 and 11 year old daughters. He is a small business owner, running an electrical contract company. His wife is a dental surgeon. He sees himself as quite old school in his habits as a customer, though he buys on the internet for certain things such as electronic goods and clothing. Dave is a big Liverpool fan.