Post-digital customers

There’s a big difference between listening and hearing.

How real people think and feel about being customers, and what they want to say to brands.

We wanted to understand how real people think, feel and talk about being ‘customers’.  And to get a sense of what post-digital customers want to say to brands.  So, we decided to create a series of ‘Customer portraits’.

There are 13 portraits in total, which we hope give a strong sense of who these customers are as people, and of the lives they live.  There’s nothing particularly special about these 13 as customers, other than they have something of value to say to brands and want to be heard.

We would like to thank Nick Hand for his wonderful images.

There are 13 ‘Customer portraits’ in total, which we hope give a strong sense of who they are as people, and of the lives they live. There’s nothing particularly special about them, other than they have something of value to say to brands and want to be heard.