Client stories

The Co-operative 

Brand transformation in food retailing

After years in the grocery market wilderness, we helped Co-op rediscover its mojo by demonstrating how the brand could win in key convenience missions by focusing on a simple-to-understand ‘value equation’, rooted in the things that make a difference to customers’ brand choice, frequency of visit and spend. Coupled with a renewed focus on ‘Co-operative values’ for today’s environment, the brand has used our insight to leverage its heritage and authenticity in ways relevant to today’s food shopper, returning in growth in 2016.

Client: Co-operative Food

Projects: Market Segmentation, Competitive positioning/ drivers, Customer Satisfaction

Services: Insight, quantitative research, tracking research. modelling, advisory