Client stories


Creating the RAC’s flagship Report on Motoring

The RAC’s annual Report on Motoring is widely viewed in the automotive industry and by Government as perhaps the single most authoritative source of information on key consumer trends and issues relating to motoring. We are proud to have worked with RAC to create Report on Motoring since 2008, when we were asked to produce a wide-ranging review of how motoring – motorists – had changed over 20 years since the first Report. Over the years, the Report, along with associated lobbying and PR activity, has been highly influential in changing Government policy relating to motoring, particularly around safety, a good recent example being the change in legislation on and penalties for the use of mobile phones whilst driving.

Client: RAC

Project: Annual RAC Report on Motoring

Services: Research, intelligence gathering, analysis, writing, advisory