Client stories

Jaguar Land Rover.

Making the case for the Evoque, JLR’s most successful launch.

We helped Jaguar Land Rover use a combination of existing data and customer research to scope customers needs, size the market and make the business case for the brand’s most successful ever model launch… the Evoque. Originally conceived as a Land Rover, we demonstrated how the business could command a price premium for the new model and still hit or surpass sales targets, helping justify the decision to badge it as a Range Rover.

Client: Jaguar Land Rover

Project: Evoque launch business case

Services: Analytics, insight aggregation, secondary data analysis & modelling, advisory