Client stories

A global digital brand.

Understanding the value to customers of improved digital personalisation.

We’re helping a leading digital brand explore and get behind the conscious and subconscious impacts of digital advertising. The aim of the work is to enhance sales team messaging, by adding a clearer understanding of why its digital advertising solutions work, and what the customers of different brands feel they gain from improved personalisation and relevance.

Client: A global digital brand

Project: The customer value of digital personalisation

Services: Behavioural science, large-scale customer study, advisory