Client stories

Direct Line  Group.

Working with customers and agencies to create a distinctive brand position

We worked in close partnership with Direct Line Group and its advertising and media agencies over multiple projects, in a quest to find the ‘big idea’ that could underpin its brand and communications. Using a range of ‘Open Dialogue’ techniques with the audience, and both strategic and agile workstreams, we helped to develop new creative territories and executions that hit the mark with target customers, Please note: The work is still live and currently highly confidential, so we can’t say any more than this.

Client: Direct Line Group

Project: Finding a distinctive brand positioning

Service: Brand strategy and definition, messaging and communications development