Client stories

Audi UK

‘From premium to prestige’, and other stories 

Quadrangle has worked with the Volkswagen Group every day since the business started.  Our involvement with Audi began in the late 1990’s when we were bought in to develop a strategy to guide the brand’s journey ‘from premium to prestige’, benchmarking Audi against key competitors BMW and Mercedes.  Recent work has focused on the future of car retailing in the UK, to test the appetite for new digital solutions in sales and servicing and re-imagine the role of the traditional car dealer as a part of the 21st Century car buyer’s journey.

Client: Audi UK

Projects: Multiple, across c.20 years

Services: Insight, quantitative research, film, ethnography, advisory