client stories

Driving towards a successful launch

The challenge

Jaguar Land Rover (JLR) is famous for making some of the world’s most highly regarded off-road vehicles, so the launch its first model in the SUV sector was a high-stakes venture. Naturally, JLR’s executives were cautious.

Quadrangle was asked to forecast sales performance and strengthen the business case for manufacturing investment.

Our solution

We developed a ‘bottom up’ analytics-based approach, combining data from JLR’s own sales analysis and market share and pricing databases, with syndicated data from the New Car Buyers Survey. Overlaying existing customer research, and factoring-in other known variables, we built a sophisticated forecasting model.

The outcome

Our model suggested JLR had set its sights too low. The outcomes were so convincing the new vehicle was given the prestigious Range Rover badge, and a price tag to match. The Evoque went on to be the brand’s most successful launch, out-stripping sales of other JLR models and captivating an entirely new audience.

We helped Jaguar Land Rover

  • Forecast sales performance
  • Develop market strategy
  • Deliver a winning brand proposition

What was involved

  • Semiotics
  • Ethnographic interviews
  • Advanced analytics, data analysis and modelling

Specialisms that helped

  • Aggregating existing data and insights
  • Engaging senior stakeholders
  • Achieving impact and value from research