We are headquartered in London, and work with partners in key markets.
The map shows where we’ve worked recently.
We have two strategic goals:
For our first 20 years, the core of our business was strategic consulting – helping leading brands, multi-nationals, major plcs and Central Government create and deliver customer-led strategies.
Our experience of commissioning and using research as consultants made us critical of the research industry. We thought we could do better and, in Autumn 2007, launched Research for decision makers.
Since then we’ve grown like topsy, attracted a terrific set of clients, been voted Agency of the Year by clients and won a nice trio of Awards for ‘Commercial Acumen’ from AURA.
There are three parts to the Group:
The Group has full ISO 27001 (Information Security) and IQCS accreditation.
The Manifesto we wrote in 1987 is as true today as it was back then. The ‘attitude’ of Entrepreneurial imagination that it describes is still at the heart of our business.
Along with the Manifesto, our Beliefs and Expectations form the bedrock for everything we are, think and do. We induct people who join on what these mean, imply and demand.